Junior Social Media Manager

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Junior Social Media Manager

At DENHAM we're looking for a Junior Social Media Manager to join our team.

Full-time · Amsterdam

About the job

The Junior Social Media Manager is responsible for developing and executing strategic social media plans to enhance the reputation and visibility of the organization. And for developing and executing marketing strategies that align with and leverage cultural trends, values, and interests.

This role involves managing both internal and external communications, building and maintaining relationships with key stakeholders, and overseeing the creation of content across various channels.

And a clear understanding the target audience’s cultural preference and integrating them into marketing campaigns to build brand awareness, loyalty, and engagement.

Key Responsibilities

Strategic Planning: 

  • Develop and implement a short and long-term comprehensive social media and community strategy aligned with the target audience and organization's goals and values together with the head of marketing.

  • Collaborate with the marketing team to develop culturally relevant strategies that resonate with the target audience.

  • Integrate community and cultural insights into overall marketing plans.

  • Collaborate with the marketing and channel teams to identify key messages and target relevant communities, and audience’s cultural preferences.

Social Media Management:

  • Develop and implement together with the commercial marketing team social media strategies to enhance the organization's online presence.

  • Plan and execute social media campaigns, contests, and promotions.

  • Collaborate with other departments to align social media efforts with overall marketing strategies.

  • Monitor social media channels, respond to inquiries, and manage online reputation.

  • Ensure a positive and consistent brand image in customer interactions.

Content Creation and Curation:

  • Develop, curate, and manage all compelling social content (images, video, written) across social media platforms.

  • Ensure content aligns with brand voice, values, marketing objectives and connects with the cultural interests of the audience.

  • Schedule and coordinate content calendars.

Platform Management & Community Engagement:

  • Manage and oversee social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn).

  • Stay up-to-date with the latest trends and changes on each platform.

  • Optimize profiles for maximum visibility and engagement.

  • Monitor social media channels for brand mentions and engage with the audience.

  • Foster and build relationships with followers and the online community.

Partnerships and Collaborations:

  • Identify potential media, community, social and cultural partnerships and collaborations that align with the brand's image and values.

  • Negotiate and manage partnerships with media, brand ambassadors, cultural influencers, organizations, or events.


  • Collaborate with the brand & marketing team, DTC, sales, and other departments to align communication efforts with overall business objectives.

  • Work with and manage external (Social, digital, creative, culture marketing) agencies, content creators, freelancers and partners to execute specific initiatives.

  • Collaborate with influencers and brand advocates to expand reach.

Budget Management

  • Manage and allocate all social and culture marketing budgets.

  • Work together with the commercial marketing teams to allocate budgets for social media advertising and sponsored content.

Stay Informed:

  • Stay current on industry, community trends and social media best practices.

  • Train and educate internal teams on social media policies and practices.

  • Stay informed about current cultural trends, events, and developments that may impact the target audiences.

Measurement and Reporting:

  • Establish key performance indicators (KPIs) to measure the cusses for communication, social, community, and cultural marketing initiatives

  • Collaborate with other departments to align social media efforts with overall marketing strategies.

  • Regularly analyse and report by quarter and key campaigns [post campaign reports] on the achieved results and effectiveness of comms, social, PR and marketing initiatives, as well to refine strategies and improve future plans or campaigns.


  • Bachelor's degree in digital marketing, social media, or a related field.

  • Proven experience in public relations or corporate communications, preferably in a managerial role.

  • Excellent written and verbal communication skills.

  • Strong interpersonal and relationship-building skills.

  • Familiarity with digital marketing and social media platforms.

  • Ability to work in a fast-paced environment and manage multiple priorities.

  • Strong understanding of cultural trends and the ability to interpret their relevance to the brand.

  • Creative thinking and problem-solving abilities.

Apply for the job

Join us at DENHAM and be part of a team dedicated to making a positive impact through culture-driven marketing initiatives.