Merchandise Allocator - DTC Channels (eCommerce & Retail)

About the job

Responsible for managing all product allocations, weekly replenishments, and stock optimization for both full-price and outlet stores. Ensure optimal stock levels per location and maximize commercial opportunities across all Direct-to-Consumer (DTC) channels.

Motivated to grow into a Merchandise Planner role, with a strong ambition to support and collaborate with global teams.

You proactively identify sales patterns and market trends, demonstrating a clear understanding of our customer base. This role is part of the office-based DTC team, working closely with cross-functional departments.

Tasks and responsibilities

• Strategically allocate and manage reservation stock levels properly throughout the full-price store network, outlet, and denham.com. 

• Running weekly analysis to maximize sales opportunities to improve the accuracy of replenishments and meet the DTC sales targets.

• Liaising with the product divisions and other key internal departments regarding various issues such as delivery dates and product feedback to ensure strong product assortment on the store level.

• Review performance to determine appropriate allocation and stock decisions for maximum results. Develop store assortments based on store profiles to drive inventory planning and ensure in-stock targets are met.

• Analyse category sales on size level, by store, and make necessary recommendations to merchandisers.

• Manage and execute store-to-store transfer process. 

• Optimizing collection sell-through between DTC channels and reporting on sell-through monthly to the commercial and product teams.

• Maintain and develop the assortment architecture based on ideal option needs by store size and product group.

• Analyse performance and results of previous buying strategies and make tactical adjustments for increased profitability.

• Analyse product performance on store level and stock situation.

• Full management of the MFO styles, Retail specials and other brands.

• Manage stock levels by: developing forecasts of sales and inventory and optimizing stock between DTC channels.

• Collect and analyse account sell-through reports to support business decisions.

• Provide seasonal support for wholesale product reviews.

• Execute replenishment orders and store requests in a timely manner.

• Manage seasonal order entry at size and style level.

• Perform pre-allocations at store level prior to shipment.

• Create and maintain seasonal allocation plans in the ERP to ensure accurate and timely product flow to stores.

• Support pricing and promotional activities in collaboration with sales and marketing.

• Contribute to stock planning (close out) for outlet stores.

• Assist with the MFO buy plan.

• Support product strategy with product learnings and post-season analysis.

• Conduct sizing analyses to help improve buy strategies and reduce overstock/undersupply.

Desired skills and experience

• At least 1-3 years experience working as a Merchandiser in a Retail environment.

• Bachelor's Degree in Business, Fashion, Finance or Merchandising preferred.

• Very strong communication and analytical skills.

• Excellent MS Office skills (high-level Excel is a must).

• ERP system experience, and good understanding off PowerBi.

• Experience of outlet environment is an advantage.

• Able to work independently and to prioritize and multi-task.

• Must be able to communicate effectively with our store and head office teams.

• Language fluent in English and Dutch, both verbal and written.

What we offer

• 25 vacation days based on a full-time employment contract.

• 50% discount on the Denham website and 50% in our Denham store.

• Bicycle plan.

• Travel expenses from 10KM.